Breckenridge
Breckenridge is a ski resort trying to monetize summer as well, so the mountainsides that are defaced by ski runs are also full of well maintained trails used by hikers and mountain bikers. Pat tells us that the town as a five million dollar budget just for trail maintenance.
The mountains above town are imaginatively named Peak 1, Peak 2, Peak 3, Peak 4, Peak 5, Peak 6, Peak 7, Peak 8, Peak 9, and Peak 10.
I think they’re ignoring a great potential for monetization right there. Why not sell the naming rights to the mountains, just as they do for ball parks and stadiums? We could have Peak Exxon, Peak Comcast, or Peak HBO. Who wouldn’t want to go skiing down Peak General Electric, or snowboarding on Peak Chevvy? And why stop at mountains. How about a whitewater rafting trip down the Disney Colorado River through the Grand Hyatt Canyon?
We hiked down through Cucumber Gulch. That’s a real waste of a name. What has the cucumber industry ever done for Breckenridge?